Lupeng electric not only carries social responsibility, but also shows a humanistic feeling and expresses a cultural dream. Lupeng electric attaches great importance to the construction of corporate culture, adheres to arming people with scientific theory, guiding people with correct public opinion, shaping people with noble spirit and educating people with outstanding models. Lupeng electric continuously enriches and develops the connotation of corporate culture, promotes employees' physical and mental health, enhances employees' team awareness, and encourages employees to innovate and forge ahead. The enterprise culture with Lupeng characteristics is the power source for the sustainable development of Lupeng electric.

        Corporate interests above all else, dedication, gratitude, integrity, integrity, unity of knowledge and practice, establishing rules and promoting industry, and pursuing excellence core values are the common belief of all employees of Lupeng. Lu Peng believes that only by adhering to these six core values can we maintain the correct direction in future development, truly become a world-class excellent enterprise, obtain the sustainable development of the enterprise, and finally realize the Evergreen Foundation of the enterprise. The way of innovative, open, cooperative and competitive operation is the basic guiding principle of Lupeng's operation, the summary of past successful experience, and the systematic cognition of the necessary conditions for the future survival of enterprises. The success of Lupeng's operation depends on whether the enterprise has sufficient innovation ability, whether it can maintain a continuous open mind, whether it can cooperate closely with upstream manufacturers, and whether it can continuously obtain competitive advantage in the competition. Morality first, cultural identity, selecting talents and using energy, fair competition, performance orientation, rewards and punishments, clear unity and cooperation, common growth, human resources are the first capital of the company, and Lu Peng always attaches importance to the construction of talent team. Lu Peng adheres to the principle of "morality first and cultural identity" in selecting talents; Adhere to the principle of "selecting talents and using energy and fair competition"; Adhere to the principle of "performance orientation and clear rewards and punishments" to assess talents; Adhere to the principle of "unity, cooperation and common growth" and cultivate talents. Treat guests like friends, happy service words and deeds must be fruit, dare to be responsible, innovate, pragmatic and strive for perfection. Treat guests like friends and happy service is Lu Peng's service spirit. Lupeng people regard customers as friends, take serving customers as the greatest happiness, and make customers feel happy with active, meticulous, rigorous and thoughtful service. Words and deeds must bear fruit and dare to be responsible are Lu Peng's executive spirit. Lupeng people must faithfully implement various rules, regulations and administrative orders of the company, be faithful in words, bear fruit in deeds, and dare to be responsible. Innovation, pragmatism and excellence are Lu Peng's working spirit. Lu Peng people must be down-to-earth, pay attention to details, continue to learn and improve bit by bit. The soaring eagle symbolizes the cultural character of Lupeng and is the spiritual totem of all Lupeng people. The character of Eagle reflects the perseverance and fearlessness of Lupeng people; Sharp eyes and swift action; Far sighted and ambitious; Eager to innovate and have the courage to change. Lupeng people are indomitable and not afraid of danger, just like an eagle hitting the sky. Wind, frost, rain and snow can't stop its pursuit wings, and lightning and thunder can't shake its lofty heart. Whether it is the rapids and dangerous beaches at the beginning of entrepreneurship, or the layers of barriers in the chain expansion process, it can not stop the steps of Lupeng people. Lu Peng people have sharp eyes and swift action, just like an eagle spreading its wings and hitting it with one blow. Lu Peng's work style is always vigorous and resolute, and his behavior is good at thinking and action. As employees of Lupeng, they should think hard and respond quickly to their work. Lupeng people are far sighted and ambitious. They are like eagles flying high in the sky. In front of them, they are not small branches, but the whole sky. Lu Peng initiated the retail chain business of China's household appliances and shared weal and woe with the revitalization of China's household appliance industry; Lu Peng's goal is to revitalize the national industry, explore the international market and become the first in the home appliance retail industry in the world. Lupeng people are eager for innovation and dare to change, just like an eagle taking the initiative to pull out its feathers, break its beak and fly again. Lupeng has the courage to change the old habits and traditions, put down the burden, learn new things, constantly pursue higher goals and create an innovative future, which is not only the guarantee for Lupeng to stand in the forest of excellent enterprises for a long time, but also the guarantee for Lupeng to maintain its vitality.

        Mission: to provide high-quality products and services and be a responsible electrical supplier

        Values: integrity, harmony and win-win, customer first

        Vision: to become a leader in intelligent power distribution solutions